Privacy Policy Last Updated August 1, 2023

Through your use of our services, we collect personal information, which is information that identifies you as an individual or relates to you as an identifiable individual. We collect personal information from you directly and automatically as you use our website.

 A. Information You Provide To Us

We collect personal information from you if you engage with our services. Specifically, we collect personal information from you when you:

• Make a reservation. We collect your personal identifiers (name, physical address, email address and telephone number) and payment information (payment card number, expiration date and CVV). We use this personal information to manage and fulfill your reservation, process your payment and communicate with you about your upcoming stay. We may also use this personal information to send you marketing communication that we think may be of interest to you.
• Check in. When you check in at a LodgeWorks property, we may collect your personal identifiers (name) and payment information (payment card number, expiration date and CVV). We may also collect your visual information through CCTV footage. We use this personal information to verify and fulfill your reservation, to receive payment from your reservation and to ensure the safety of guests and our properties.
• Contact us. When you send us a question or inquiry, you provide us with your personal identifiers (name and email address) and any other information you choose to include in your correspondence. We use this personal information to respond to your questions or inquiries, troubleshoot where necessary and address any issues you have with the services. 
• Submit support requests. If you submit a support request via a form on our website, we collect your personal identifiers (name and email address). We use this information to fulfill your request for marketing support and to communicate with you about your request.
• Schedule an event. If you schedule an event with us, such as a wedding or corporate event, we collect your personal identifiers (name, email address and telephone number) and payment information (payment card number, expiration date and CVV). We may also collect your visual information through CCTV footage. We use this personal information to fulfill your event, to receive payment and to ensure the safety of guests and our properties.
• Sign up for promotional messages. If you elect to receive promotional messages from us (through email or text), we collect your personal identifiers (email address and/or telephone number) to send you the promotional messages. For email, you can unsubscribe at any time by clicking the unsubscribe link provided with each email. For text, you can opt-out by replying STOP to any of our promotional texts. 

We may also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.

B. Information collected from third party sources

If you book your stay with us through a third-party booking site, we receive the following personal identifiers to facilitate your reservation: name, telephone number, email address and payment information (payment card number, expiration date and CVV). 

Information Collected Automatically

In addition to the personal information you provide directly to us, we may also collect information from you automatically as you use our website. This includes the following internet and other electronic network activity information:

• Usage information. This includes information about your interaction with our website, such as the pages you visit, the frequency of access, how much time you spend on each page, what you click on while using our website and referring website addresses. 
• Device information. This includes certain information about the device you use to access our website, such as browser type, browser language, hardware model, operating system and your preferences.
• Location information. This includes information about your location, which may be determined through your IP address.

To collect this information, our website employs the following cookies: 

• Essential cookies. We use essential cookies to authenticate users, prevent fraudulent use of the website and to enable our website and its features to function properly.
• Functional cookies. We use functional cookies to provide enhanced functionality and personalization, remember your preferences, diagnose server and software errors and, in cases of abuse, track and mitigate the abuse.
• Analytics cookies. We use analytics cookies to recognize and count the number of users to our website, see how users interact with our website and when users are using our website. We use the information collected via analytics cookies to help us improve our website.
• Advertising cookies. We use advertising cookies to identify and store user behaviors when visiting our website. These cookies are used in order to: (i) identify you as a prospect for our services; (ii) deliver advertisements that are more relevant to you and your interests; (iii) limit the number of times you see an advertisement; and (iv) help measure the effectiveness of our advertising campaigns. The use of such advertising cookies may be a sale under the California Consumer Privacy Act. To opt-out, please visit our cookie management platform.

To learn more about the cookies we use on our website and how to control information collected about you from these cookies, please visit our cookie management platform.

Particular third-party cookies on our website to note include:

• Google Analytics. We use Google Analytics to collect information on your use of the website to improve our website. In order to collect this information, Google Analytics may set cookies on your browser or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to our services or to another application that partners with Google is restricted by the Google Terms of Use and Privacy Policy. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on.
• Facebook. We use the Facebook pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our website by clicking on the Facebook ad. The Facebook pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook pixel. However, the information collected via the Facebook pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. The Facebook pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. Such sharing may be deemed a sale under the California Consumer Privacy Act. You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings, and you can clear and control the information that third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance here.
• Google Ads. We use Google Ads to deliver advertisements to you and to track whether you have interacted with an advertisement we have placed elsewhere on the internet. Google Ads stores a conversion tracking cookie on your device when you click on our advertisement. The information obtained through the cookie is used to generate statistics and allows us to see the total number of users who clicked on our advertisements. We also use Google Ads to present to users of our website advertisements across the internet and within the Google advertising network based on their visits to our website. For more information, please review Google’s privacy policy. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt out of targeted advertising by Google, you can go to Google’s ad settings.
• DoubleClick. We utilize DoubleClick by Google to serve ads based on a user’s prior visit to our website. Each visitor to our website receives a different cookie; the information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. The DoubleClick cookie is used by Google in the ads served on the website of its partners, such as those participating in Google-certified ad networks. DoubleClick enables Google and its partners to serve ads to you based on your visit to our website and other websites on the internet. Please review Google’s Privacy Notice for additional information on how Google uses the information collected. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt out of targeted advertising by Google and this sharing, you can go to Google’s ad settings or you can install the DoubleClick opt-out add-on.
• Bing Ads. Bing Ads is a remarketing service provided by Microsoft. We use Bing Ads to service you advertisements based on your past visits to our website. You can learn more about Microsoft's privacy practices. here. To opt-out of Bind Ads, you can follow the instructions here. Such sharing may be deemed a sale under the California Consumer Privacy Act. To opt-out of sharing through cookies, please visit our cookie management platform.
• Sojern. We use Sojern to display personalized advertising on other websites, social media features, traffic analysis for retargeting, and and to track transactions made by you on our Website. Please review Sojern’s privacy policy for more information on how Sojern uses your information. Such sharing may be deemed a sale under the California Consumer Privacy Act.  To opt-out of Sojern, you can follow these instructions from Sojern or visit our cookie management platform.

Marketing communications. You may opt-out of receiving our newsletter and other marketing communications from us by clicking the “unsubscribe” link provided with each communication. Please note that we will continue to send you notifications necessary to the website, the services or any assistance you request.

If you are a consumer in the state of Nevada, you may request to opt-out of the current or future sale of your personal information. We do not currently sell any of your personal information under Nevada law, nor do we plan to do so in the future. If you have any questions regarding our data privacy practices or would like to opt-out of the future sale of your personal information, please contact us at 1.877.729.2004 or [email protected].

We require Transport Layer Security (“TLS”) software in order to encrypt the personal information that you provide to us. When using TLS, your transmission of personal information to us online is encrypted. You can verify whether your personal information is transmitted using TLS encryption by confirming the symbol of a closed lock or solid key inside your browser address bar. You can also verify that your personal information will be encrypted using TLS encryption by making sure that the prefix for the web address listed for that page has changed from "http" to "https".

We also implement and maintain a combination of physical and electronic access controls, firewall technology and other reasonable security measures to protect the information we collect and maintain. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of personal information that may affect you so that you can take the appropriate actions for the due protection of your rights.

We may amend this Privacy Notice. We will post the changes to this page and indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on our website.