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Your Privacy Last updated May 25, 2018

LodgeWorks Partners, L.P., the management company for Archer Hotels, (“LodgeWorks”, “we”, “us”, “our”) is committed to maintaining robust privacy protections for the personal information collected or provided through www.archerhotel.com (“Site”). This Archer Hotel Privacy Notice (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the personal information (i.e. information that identifies you) you provide to us and to assist you in making informed decisions when using this Site.

The Site is hosted in the United States and is governed by United States law. If you are using the Site from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Site, you consent to your personal information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy.

We reserve the right to change, modify, add, or remove portions of this Privacy Policy. We will post notice of modifications to this Privacy Policy on this web page. You should regularly check this web page for updates to this Privacy Policy. Changes will become effective immediately but will not apply retroactively. If you do not agree to the modified Privacy Policy you should immediately discontinue your use of the Site.

This is an important legal agreement between you and LodgeWorks. You signify your agreement to this Privacy Policy by using the Site or providing your personal information to LodgeWorks. If you do not agree with any term in this Privacy Policy, please do not provide LodgeWorks with your personal information or use the Site.

Personal Information We Collect And How We Use It

Personal Information That You Give To LodgeWorks.

We take the utmost care to ensure that the personal information we obtain from you is used only for the purposes we describe in this Privacy Policy or at the time of collection. When you use the Site, you may be asked to provide your name, telephone number, email address, and/or mailing address. In the event you opt to provide us with personal information, we will only use it for the purpose specified.

How LodgeWorks Uses Your Personal Information.

We will always have a lawful basis when we collect and use your personal information, such as necessity to perform a contract that we have with you, because you consented to our use of your personal information, because it is in our legitimate interest, or so that we can establish, exercise, or defend a legal claim. Specifically, we may use your personal information to:

  • process and manage your reservations;
  • respond to and/or fulfill your inquiries or requests;
  • create and deliver personalized promotions;
  • communicate with you about LodgeWorks and Archer Hotel, including communications about your reservations or purchases;
  • communicate with you in connection with our marketing efforts;
  • further our business or operational purposes through data analytics and fraud monitoring and prevention; and
  • enhance, improve, and/or modify the Site, to identify usage trends, to determine the effectiveness of our promotional campaigns, and/or to operate and expand our business activities.

We do not sell, rent or share any of your personal information on such lists with any other party, including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our newsletters and/or marketing lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.

Non-Identifiable Information

Whenever you access or use the Site, we may automatically receive and record information from your computer or mobile device, which may include: the device you use to access or use the Site, your IP address, platform types, preferences you submit and preferences that are generated based on the data you submit, and number of clicks (collectively, “Non-Identifiable Data”). We also collect information through the use of cookies, web beacons, and other technology. (See the section labeled “Cookies and Internet Advertising” below for more details.) We may use and share Non-Identifiable Data for any lawful business purpose without any obligation or accounting to you. When we do so, we will take reasonable measures to ensure that the Non-Identifiable Data is not personally identifiable and cannot later be used to identify you.

When We May Discose Your Personal Information

We may disclose your personal information for certain purposes and to third parties as described below:

With Your Consent

We may share your personal information when we have your consent. You can revoke your consent at any time by providing notice to us at [email protected].

Service Providers

We may employ other companies and people to perform tasks on our behalf and may need to share your personal information with them to provide services to you. Unless we tell you differently, they do not have any right to use your personal information beyond what is necessary to assist us.

Protection of LodgeWorks

We may disclose your personal information at the request of law enforcement or government agencies or in response to subpoenas, court orders, or other legal process to establish, protect, or exercise our legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. We may disclose your personal information in order to protect the rights, property, or safety of a user or another person. We may disclose your personal information to investigate or prevent your violation of any contractual or other relationship with us or your illegal or harmful activity.

Business Transfers

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your personal information as set forth in this Privacy Policy.

Retention and Modification of Your Personal Information

Under certain circumstances, you can correct, update, or remove your personal information if it changes or if you no longer want to receive information from us beyond information related to our services. This can be done by emailing a request to us at [email protected]. You may also request access to your personal information, restrict how we use your personal information, or let us know if you have a complaint about how we use your personal information by contacting us at [email protected].

We may not be able to completely remove your personal information from our systems in certain circumstances. For example, we may retain your personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, if required by law, or as retained in our data backup systems or cached or archived pages. All of your personal information that we keep will continue to be subject to the terms of this Privacy Policy to which you have previously agreed.

Secure Reservations

If you decide to make an online reservation at archerhotel.com, you will be linked to a reservation interface and a third-party booking engine provided by SynXIS. While it appears to be part of our website, the booking engine is actually provided by a third party and is governed by its privacy practices. We understand that security remains a primary concern of online consumers and have chosen our booking engine vendor carefully.If you decide to make an online reservation on the Site, you will be linked to a reservation interface and a third-party booking engine provided by SynXIS. While it appears to be part of the Site, the booking engine is actually provided by a third party and is governed by its privacy practices. We understand that security remains a primary concern of online consumers and have chosen our booking engine vendor carefully.

How LodgeWorks Protects Your Personal Information

We take reasonable steps to maintain the security of your personal information; however, no data transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit to us, so you do so at your own risk.

Links Provided To Other Sites

We may use cookies or other tracking technologies to track how you use the Site. Our advertising partners may also transmit cookies to your web browser, application, or mobile device when you click on ads that appear on the Site. Clicking on a link to a third party website from our Site may also allow that third party website to also transmit cookies to you.

We may also use “web beacons” (i.e. “web bugs” or “single–pixel” or “clear” GIFs) on the Site. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies just as if you had requested a web page from their website.

You may adjust your web browser settings if you do not wish to receive cookies or web beacons but this may prevent you from taking advantage of some of the functions and features on the Site.

Do Not Track Signals

Some web browsers may transmit “do not track” signals to websites with which the web browser communicates. The Site does not currently recognize or respond to “do not track” signals.

Your California Privacy Rights

California Civil Code Section 1798.83 permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for such third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, contact us by email at [email protected].

Your Consent To This Privacy Policy

Use of the archerhotel.com website signifies your consent, as well as the consent of the company for whom you use our website and whose information you submit (if any) to this online Privacy Policy, including the collection and use of information by Archer Hotel, as described in this statement, and also signifies agreement to the terms of use for our website. Continued access and use of our website without acceptance of the terms of this Privacy Policy relieves Archer Hotel from responsibility to the user.

Contact Us

If you have any questions or would like further clarification about this Privacy Policy, please e-mail us at [email protected] or call us at 316.691.5292.