The region’s favorite food market checks out nicely
Anchoring 3rd Ave, Burlington’s fashionable town center, Archer Hotel is proud to welcome guests alongside its wildly popular neighbor — the region’s only Wegmans. This grocery chain with just over 100 stores has earned the distinction of “America’s Favorite Supermarket” in a 2018 consumer-based study, as well as ranking No. 1 of the “100 most visible brands in America” (2019 Harris Poll Reputation Quotient study) and No. 3 on FORTUNE magazine’s 2020 list of the “100 Best Companies to Work For.”
Whether you’re staying at Archer Hotel Burlington for work, play or a family getaway, or if you’re in need of road trips snacks, you simply must check out The Wegmans Top 5 list; until then, here’s a taste of why Wegmans has the loyalty of its customers in the bag.
Superior customer service
How you sell something is just as important as what you sell. Done right, it makes the necessary shopping experience both pleasurable and memorable in a situation that is typically neither.
The entire Wegmans team takes the grocer’s commitment — “Every day you get our best” — to heart. The store’s cleanliness is legendary, the pricing is competitive, the levels of personal friendliness and service are astronomically high and the convenience (e.g., variety and prepared offerings) is key to creating loyal customers.
Any visit to Wegmans can be more than just a typical shopping trip; stop by the Market Café for fresh, made-by-hand sushi, yummy pizza, hearty subs, wraps and sandwiches and tempting prepared foods. The hot bar is loaded with veggies, Asian and Italian selections, soups and homestyle entrees. Or create your own salad from the well-stocked bar. Then take your delicious meal, snack or cup of joe outside for a relaxing time on the patio, complete with a pergola and umbrella seating.
Wegmans has rolled out a Shoppers Club offering digital coupons to ease the checkout process. Several types of specialized shopping carts are designed for individuals with mobility impairments, caregivers shopping with individuals with special needs and parents with little ones. A hearing loop helps those who wear hearing aids, and the Aira smartphone app assists the visually impaired with their shopping needs in real time.
An enviable culture
And the employees are given the green light to make decisions that benefit the customers while making their own work better; they somehow seem to know the answers to questions customers ask even before they ask them; that’s great service.
The shelves and bins are stocked with all kinds of goodies, whether single-serve hot and cold prepared sandwiches and snacks, family-size bundles, grab-and-go pizza and sushi, hot foods and soups, paper products or flowers. Did we mention adult beverages? Wegmans offers wines and beers, both well-known and local favorites.
Of course, all kinds of cheeses pair extremely well with the more than 90 Mediterranean bar items — fresh mozzarella, hummus, artichokes, olives, roasted peppers and antipasti among them.
And then there are the lovely cakes, tasty cookies and delicious desserts. Think a chocolate dome, strawberry rhubarb crostata, crème brûlée and — a local favorite — cannoli. And that’s just the beginning of the list.